Zarządzanie Marką


"Tom Peters has said that it is wrong to identify brands with a company’s external communications and its logo, since a brand originates in, and is born at, the organization’s heart. This is why branding is in higher education a particularly challenging task. Our goal is to create a distinctive brand that portrays the institution as a friendly and practically-focused one, whose curricula are aligned with employers’ requirements, where instruction and administrative services are organized to the highest standard, and the relations between students, teachers and administrative staff epitomize openness and trust. Top positions that the WSB Schools of Banking have been garnering in university rankings, and the confidence placed in the WSB brand by thousands of new students every year, clearly demonstrate how effective we have been in pursuing this goal".

dr Paweł Zeller
Director for Branding

   

Zobacz także


  • The Group of Schools of Banking is growing bigger!

    On the map has appeared the ninth Polish School of Banking! WSB
    in Gdansk was licensed to open
    a new faculty in Gdynia.
    The School plans to start the academic year 2010/2011 launching Bachelor’s program in Economics
    with 10 attractive specialties.
  • More than 120,000 students

    This is how many have trusted the quality of education at the Schools of Banking founded by TEB Akademia see more
  • 15 years of tradition and experience

    15 years ago we established our first institution of higher education (HEI). We have continued to develop our HEIs ever since, at the same time expanding our Company and creating ample opportunities for our staff to expand their experience see more
  • Join the top-notchers!

    TEB Akademia provides excellent professional and personal development opportunities. We reward autonomy and creativity see more