The responsibilities of the E-business Department include:

  • developing and executing Internet marketing strategies
  • running effective Internet advertising campaigns spanning the full gamut of services from
        conceptualization and copywriting to media buying, campaign tracking and evaluative research
        (e-mailing, display advertising, search engine optimization & search engine marketing)
  • designing and setting up internet sites following the principles of web usability
  • developing web authoring software, including content management systems
  • making static and interactive multimedia content, such as presentations and movies

  • "For the marketing industry, the Internet has created new space and technical means to launch innovative projects and initiatives. The E-Business Department explores the potential of modern media to identify the most efficient solutions and implement them for the benefit of the organizations operating under TEB Akademia’s auspices. Drawing on our rich experience in e-marketing, we can apply the web usability approach in designing and developing web sites that combine informative, promotional and transactional functions. Our advertising campaigns represent creative efforts targeting specific groups of recipients, objectives and channels. We carefully plan for the use of media and broadcast the message in a variety of forms: text, graphics, animation and sound. Enthusiastic as we are about the Internet, we can appreciate how work can go hand in hand with personal self-fulfillment."

    Anna Czarkowska
    E-business Team Manager


Zobacz także

  • The Group of Schools of Banking is growing bigger!

    On the map has appeared the ninth Polish School of Banking! WSB
    in Gdansk was licensed to open
    a new faculty in Gdynia.
    The School plans to start the academic year 2010/2011 launching Bachelor’s program in Economics
    with 10 attractive specialties.
  • More than 120,000 students

    This is how many have trusted the quality of education at the Schools of Banking founded by TEB Akademia see more
  • 15 years of tradition and experience

    15 years ago we established our first institution of higher education (HEI). We have continued to develop our HEIs ever since, at the same time expanding our Company and creating ample opportunities for our staff to expand their experience see more
  • Join the top-notchers!

    TEB Akademia provides excellent professional and personal development opportunities. We reward autonomy and creativity see more